When you’re looking to build a strong interior design firm or studio, a well-designed logo is a must. The power of a logo to elicit an emotional response can have a resounding effect on the way customers and potential customers view a particular your services.
Despite the fact that in the world, there are several of different types of logo, here I will show you 5 types of logo designs that fit with interior designers.
In this article, I will explain the difference between logo designs on the example with an interior design brand. And don’t forget to start with developing your brand strategy first before designing anything for your brand.
First of all, let’s go to the basics:
What is Signature?
Signature is the structure between a symbol, worldmark and/or a tagline. When you’re creating your Brand Identity Guidelines all the logo lockups variations that allows choices based on applications needs.
When your firm offer different products or services, you may need more than just one logo.
A wordmark or logotype is a freestanding word or words that focuses on a business’ name alone.
Also, The World’s 100 Most Valuable Brands 2019 made for howmuch.net, 37% of them consisted only of text, often stylized using a unique font.
With this type of logo design you have to done well or your logo will be easily forgotten.
Lettermarks are exclusively typographic. Like a wordmark, a lettermark is entirely text, but rather than the entire name of a business the logo relies on initials to represent the brand. Lettermarks can be a simple monogram or an anagram.
The disadvantage about letterforms depend on repeated viewing for recognition. If not designed skillfully, a letterform may not be legible.
3. Abstract Mark
Departing from the use of symbol alone, an abstract mark instead of being a recognizable image it’s an abstract geometric form that represents your entire business. It allows you to create something truly unique to represent what is your firm style.
You’ll have to realize that abstract marks are extremely difficult to design well. And avoid to create confusion in today’s oversaturated world of brands and logos.
4. Pictorial Mark
‘A picture is worth a thousand words’. This type of logo is very popular because communicates more about a brand than an abstract logo mark. It’s basically a graphic image or illustration of something that clearly represents its brand attribute.
If you choose this type of logo, a disadvantage about this is pictorial mark separated from the wordmark may be difficult to recognize without heavy advertising.
A good option is to mix with the trademark while your brand gain recognition.
5. Combination Mark
This is the most versatile choice. This type of logo combines a symbol, wordmark and/or tagline to give the flexibility for the use of either or both elements across a variety of applications.
The picture and text can be laid out side-by-side, stacked on top of each other, or integrated together to create an image.
What is the best type of logo to use?
This is one of the firsts steps in developing a brand identity, once you have decided what would be your brand name.
There’s no “fast rule” to determine which one will work best for your type of interior design firm. The designer, based on research and strategy, will examine a range of solutions based on both aspirational and functional criteria in order work out a design direction which type of logo is best for you.
Logo is not your entire brand and it’s not about what likes or dislikes – it’s about what works.
The logo design you incorporate into your brand become an intrinsic element in the message they will convey to the clientele. Once you understand what type of logo fit with your brand style, you will be able to create consistency in your brand and create a powerful communication with your clients.
Logos sample shown in this article are representative.
About Alexia Henríquez
An architect and writer. I’m proud to be pretty optimistic dedicated with nothing more than passion and a laptop to helping you become the interior design business you most want to be.
I’m also passionate about a multitude of seemingly unconnected things: literature, psychology, creativity, and entrepreneurship, just to name a few.
I hope you enjoy our blog as much as I enjoy writing them to you. If you have any questions or comments, please don’t hesitate to comment below or contact me.
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