How to create a killer interior design portfolio?

If you’re preparing your online portfolio, the importance of how to show what you are, what you do and how do you work should not be underestimated.

Making a portfolio for interior design involves selecting a variety of different projects that you are most proud of. Read the following steps to find out how to stand out with your online portfolio for interior design.

Target Audience

A target audience is a person or group of people formed by an intended to reach. This step is important, if you try to please everyone it’s never going to work. As an interior designer, you can focus on individual clients that want their homes designed, as well as on architects who may want a collaboration. You can choose one of the two – It’s up to you.

Collect all your previous projects and see what clients you enjoy working with. In this way you can show your skills to this segment of people.

Another advantage of target your own audience is they have this uncanny knack for telling which project of your portfolio does not inspire them to work with you. Feedback is always good, so make sure you stay true to yourself.

Defining The Portfolio

One of the most important things you can do before creating an online portfolio is to figure out why you want one in the first place.

According to Smashing Magazine, there are four common portfolio goals. Once you choose which you’re trying to accomplish, the better your chances are of creating something that actually achieves it. These common goals are:

• Trying to get a job
• Sales / Lead generation
• Reputation / Brand building
• Networking

Now, if you decide to try to accomplish more than one of these goals, it’s totally okay.

Responsive and Easy of Navigation

When it comes to prepare your online portfolio possibly the best elements you can focus on is easy of navigation and a responsive gallery.

Here are some plugins compiled by Elegant Themes to create your online portfolio in WordPress.

One-page site

The following structure below may be useful:


First of all, you will need to know a bit about your background and that which motivates you as an interior designer. This can be a section to introduce you or your team members briefly.

Write about what your objectives are. It’s essential to illustrate what your intentions are.

Case Studies / Projects

as I mentioned before, you don’t have to include every project you’ve ever done in your portfolio. Try to include projects you are proud of to show your best work.


Your interior design work should list all of your relevant work experience and also what people say about your process and projects.

Insert brief comments from former clients, maybe with the links to their cases.

Call to Action

When your audience has seen all your portfolio, we suggest you to put this section at the bottom of the page. You can include:

• Location
• Email
• Phone Number
• Schedule a call
• Contact form
• Social media buttons

Additional sections

Now, the organization doesn’t stop here. Each of your sections can be structured according to your services. Here are some sections to structure would be:


Describe each service that you cover for your target audience. This can help clarify any design decisions you might have made.

 Benefits section

What kind of benefits they will get with you.

Awards / Accolades & Press

If you have some awards and press mentions, let users know as well.

Before / After photo gallery

Show your stunning results.

Blog section

You can add a section to your blog. This way you can show your extra skills. If you are interested how to start blogging, check this article.

Shop section

Expose your unique pieces of furniture. Being a skilled furniture designer and manufacturer, will give you an extra in your portfolio.


The visual portfolio is very important to your success as an interior designer. It’s the first thing your audience sees. It’s really important to have a good quality and highlight your skills as a designer.

It can grab our attention and speak directly to our emotions and allowing you to focus in the style and character of the space environment.

It’s great to hire a photographer that you feel will best represent your style. They take control of the situation by adjusting the lighting, highlight the best possible angles of pieces and also paying attention to what is in the background of the images.

Here is some information to keep in mind about architectural photography provided by Contrastly.

Update Frequently

Nowadays, having an online interior design portfolio is a necessary step in your career advancement, whether you are a studio owner, a freelance designer, or just a student.

Portfolios are most effective if they are kept up-to-date. It is essential to update your personal information and your most recently projects. A good option is to update it every six months or at least yearly. Keep your projects well-organized and be prepared for every opportunity that you may come across.


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About Alexia Henríquez

An architect and writer. I’m proud to be pretty optimistic dedicated with nothing more than passion and a laptop to helping you become your interior design business you most want to be.

I’m also passionate about a multitude of seemingly unconnected things: literature, psychology, creativity and entrepreneurship, just to name a few.

I hope you enjoy our blog as much as I enjoy writing them to you. If you have any questions or comments, please don’t hesitate to comment below or contact me.


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