“Why am I not ranking on the first page of search results?”, usually some designers have the same doubt. Well, there are likely a lot of reasons, but if you aren’t paying attention to SEO, then that’s probably the biggest reason.
Well, SEO is one of the most cost-effective marketing strategies out there as it can deliver hundreds of targeted leads per day to your business for FREE.
It’s a process that must first be considered if you want your content to be fully optimized for the search engine result page or rank well on search engines.
But trying to understand the whole SEO (Search engine optimization) processes can really be very frustrating sometimes, most especially is not your main task. But, don’t be intimidated when you hear of such terms, because this is not something that only marketing agencies can do.
In this entry, you will learn fundamental skills and the basic knowledge of SEO to get you off the ground and you will be definitely fine.
What is SEO?
SEO stands for “search engine optimization.” It’s the practice to optimizes the design, writing, images, and links and increasing the quality and quantity of website traffic, as well as exposure to your brand in search engine results like Google, Bing and Duck Duck Go.
This is about how people are searching for online, what they are seeking, the words they’re using and the type of content they wish to consume that allows you to connect for the solutions you offer.
When you really know what is the audience’s intent in your field as an interior designer, you’re close to exposure to your services with a non-paid method.
But…You have to know that SEO changes all the time and it takes time to see results you can check here Google’s 200 Ranking Factors for how their algorithm works.
Should I hire an SEO Agency?
It depends. If you have a small firm, you could perform some basic SEO yourself. But if you’re thinking of increase sales and grow your business, you might discover that you would prefer the help of an expert. Whatever you decide, is ok.
If you end up looking for an agency, it’s important to know that many agencies can vary widely in quality. Knowing what kind of SEO company it’s a good fit for your business can save you a lot of time and money.
Find your dream keyword set
According to the definition of Wikipedia I quote “Keywords (internet search), a word or phrase typically used by bloggers or online content creators to rank a web page on a particular topic.”
Any time you go on a search engine search box and type in a word or phrase on Google, Bing or Duck Duck Go, that means that you are using keywords to look for relevant information, images, videos, or podcast.
First, you need to know that SEO is not a new marketing strategy. Google’s now 20 years old after all. As a business, you need to be aware of the exact keywords your customers are using on Google and implement them in your content.
For more details about Keywords, you can read this post.
Here are some rules you might follow how using keywords in your content:
• Keep them short. These keywords are 1-3 words long.
• Talk with your audience and clients through social media and ask them what keywords they search in Google when they are looking for interior design services.
Brainstorm a list of 10-15 broad keywords that are more relevant and describe your service. Also, include major subtopics.
• Typically, one or two will be a major category and the rest of the keywords will be the core subcategories.
• Use an SEO tool to check the keyword volume (see below).
• Pick the best 5 keywords. Try to pick keywords that have the most search volume while also being a great description of your service.
List of paid & free keyword research tool
Paid Keywords Tools
Keywords tools can help you automates the whole process of keywords research. It helps you in generating and analyzing profitable keywords for you, but one of the cons with these paid tools is that most of our very expensive and will be difficult for small businesses who have little to no budget to subscribe to the service.
These tools are:
Free Keywords Tools
The Keywords Everywhere browser add-on can be easily installed on either Chrome or Firefox. It shows what “People Also Search for” and “Related” with the volume metrics right inside Google’s search page. Also, it will show you the monthly searches a keyword gets, and how much advertisers are bidding on that keyword.
This tool is one of the powerful keyword research tool provided by Google themselves. This keyword tool gives you more insight to how good and profitable a keyword is.
But there’s a catch, you need to have a Google Ads account. If you don’t have an Adwords account already, you can set one up in a few minutes.
It gives you the average monthly searches, how competitive a keyword is, and how much advertisers are currently bidding on every keyword. Google keyword planner gives you more idea of how profitable a keyword is for your business.
The Ubersuggest tool finds data with the help of Google suggest and Google keyword planner. So you can completely trust on Ubersuggest report. The screenshot below shows how the results page would look like with our tool.
All these tools are amazing finding keywords but remember one thing, there is no keyword research tool that gives you the exact report or statistic.
This is where blogging saves the day increasing traffic inflow. Search engines always have a preferential treatment towards websites with updated content.
Every time you post new content in your blog, an additional page is indexed on your website. If you use your magic keywords, you will increase your chances of showing up on the search engine results page.
What is on-page SEO?
On-page SEO consists of all the elements of SEO you can control best on your website. If you create an awesome website, it will definitely start ranking. In other words, are the things that you have control over and can keep working on them over time by following the SEO best practices.
These are a Few On-page SEO factors that can go a long way in improving your search ranking:
• Meta Description
The Meta Description on your website brief the search engine about what is on your page and also gives visitors an idea of what they should expect when they click and land on your page. These should also include your major keywords, and also enough details to help the user determine if your pages contain the relevant information that they need.
• Title Tag / H1 Tag
This tells the search engine what your website is all about, it is advisable that your title tag shouldn’t be more than 70 characters long. This will include your major keywords. You don’t really need to use any more H1 tags anywhere in the article.
• Sub-Heading / H2 and H3
You should use sub-headings on important points. It makes the content easier for your audience to read. Also, don’t use too many H2 or H3 tags because Google’s algorithms won’t like that.
• Internal Links
Internal Links or hyperlinks refer to linking to other pages on a particular page for references purpose. This will help your blog readers spend more time on your blog, and it will also help pass page rank to other pages of your site.
But make sure your linking is relevant and necessary.
Finally, knowing all SEO basics, Searchmetrics make this useful General Ranking Factors:
As you can see, a lot has changed over the past several years. While you can clearly see from this infographic that the golden rule still applies: content is king.
Any doubt? Don’t hesitate and write down belong, we’re here to walk beside you.
About Alexia Henríquez
An architect and writer. I’m proud to be pretty optimistic dedicated with nothing more than passion and a laptop to helping you become the interior design business you most want to be.
I’m also passionate about a multitude of seemingly unconnected things: literature, psychology, creativity, and entrepreneurship, just to name a few.
I hope you enjoy our blog as much as I enjoy writing them to you. If you have any questions or comments, please don’t hesitate to comment below or contact me.
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