Your domain name plays a big role when people visit your site because is the key element of your website. Worrying about how to name your interior design business should not be the thing that stops you to build a business.
If you already have an existing brand name, then your domain name should be the same as your brand name. Check out this entry how to choosing a name for your business.
But it’s good to know some tricks and tools to avoid a wrong domain name, because it can be hassle to switch later on without hurting your brand and search rankings.
That’s why we going to talk about best practices you should adhere to if you want to see better results.
Where to Buy a Domain Name?
Domain registration is the first task in creating a website with the purchase of the hosting. You cannot skip this step if you want to have your website. In the market, there are a sheer number of domain registrars companies but not all of them can be trusted. You must consider various factor at the moment you make the purchase because you cannot compromise on security and privacy of your domain name.
One of the best registered companies is ICANN (the Internet Corporation for Assigned Names and Numbers) that monitors the market overall and regulates domain registrars to some extent.
Another option is to buy your domain name with a web hosting company. There are pros and cons to whether you should buy through them or buy independently. If you ever do want to move to another host, doing so is much easier if you’ve originally bought your domain name and hosting from separate companies. This gives you more room to move around and adjust your setup altogether in case your goals change or anything happens.
All domain name registrars let you register and purchase domain names but that’s not all what matters. You have to look more cautiously into how secure, cost-effective and how user-friendly the services are. After all, you have to choose the one which fits your requirements the best.
Go for a .com or .design
If you want to build a long-term brand online, there’s nothing better than a .com. The most crucial reason why this matters is for your users. According to research from DomainNameStat, 43% of all domains have the “.com” extension. It’s the most familiar.
If that’s taken, then try .design. With a .design, your branding can be as polished and professional as your projects. This fits perfect for:
✔ Designers, Interior Designers and Architects websites
✔ Email Addresses
✔ Business Cards
Many companies have launched sites with .design to show off their individual portfolios and agency websites. Secure a brandable .design domain if you not find a .com domain and grow your design business.
Easy to Say and Remember
Choose something that is easy to say and remember. Imagine saying your domain on the telephone and the person hearing it being able to easily type it in a web browser.
This makes it easier for visitors to share your domain name by word-of-mouth and makes it easier for you to share your website with potential customers.
Keep it Short
We recommend keeping your domain name under 15 characters. I know, keywords are important but don’t go overboard with domain length. It better to have a domain name that’s short and memorable.
Also, users will be more prone to entering typos with longer domain names which can lead to loss traffic. That’s why it’s important keep it short.
Use a Domain Name Generator
This can be used to help you out with some useful ideas. If you are having a hard time brainstorming names these tools can be of real help.
You can check for domain names ideas on Godaddy.
If this it’s not enough for you, here’s where more free tools to find hundreds of clever domain name ideas.
Before you move forward with a specific domain name, check to see if the name is available on social media sites, as well as if there are any trademarks already registered to the name.
You can quickly check your potential domain and trademarks with a tool like Knowem. It’ll show you if it’s available throughout over 25 social networks and if there are trademarks already registered to the name.
Before you buy any domain just check for the penalties. You can check here SEMrush.com if the domain has been penalized.
Avoid Hyphens and numbers
If the domain name you really want is not available, do not go for their hyphens or numbers way.
For example, if anainteriors.com is already taken, then do not go for these:
Or other variations that include numbers of hyphens. Like I said before people will not remember this sites and increases due to the simple reason confusion.
What if my domain URL I want isn’t available?
If you already check and you name idea is not registered but is already taken. In some cases, there are solutions. Start searching at WHOIS. You may find their contact info there. It may be private and you’ll have to contact the general email address shown there.
But if you’re not quite ready to reach out to someone about buying the domain, you can monitor the domain to see when it expires. If you go this route, know that if you register through a service to notify you about when a domain expires that there are people out there that monitor when people are waiting for a domain to expire so they can try to snatch it up because they think there’s some money to be made.
I know it feels like the end of the world when you can’t register the domain name of your dreams. However, know that you have lots of options when it comes to picking a domain URL for your website.
About Alexia Henríquez
An architect and writer. I’m proud to be pretty optimistic dedicated with nothing more than passion and a laptop to helping you become the interior design business you most want to be.
I’m also passionate about a multitude of seemingly unconnected things: literature, psychology, creativity, and entrepreneurship, just to name a few.
I hope you enjoy our blog as much as I enjoy writing them to you. If you have any questions or comments, please don’t hesitate to comment below or contact me.
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